DEPARTMENT: PERFORMANCE MARKETING & FACEBOOK ADS // PERFORMANCE-MARKETING-META-ADS-ENGINEERING
VIRTUAL INTERNSHIP30 Days (4 Weeks)•Department: Performance Marketing & Facebook Ads
Performance Marketing & Meta Ads Engineering
A 30-day tactical bootcamp on scaling paid customer acquisition. Interns master Meta Ads Manager, creative testing frameworks, Conversions API (CAPI), audience segmentation, and ROAS optimization.
Tuition Fee₹249/ verified seat
Sprint Duration30 Days4 weekly phases
Lead MentorRohan KapoorPerformance Marketing Director
MSME RECOGNIZED PROGRAMUDYAM-BR-28-0036675
Evaluated against Staff Engineer pull-request rubrics, automated CI code coverage thresholds, and immutable SHA-256 attestation.
SYLLABUS & MILESTONE DELIVERABLES
4 SPRINT PHASES // 30 Days (4 Weeks)Week-by-Week Technical Curriculum
WEEK 01GATE_STATUS: MANDATORY EVALUATION
PR_MIN_PASSING: 75/100Account Architecture & Tracking Setup
Core Engineering Topics:
Meta Business SuitePixel setupConversions API (CAPI)
Required Task Deliverable:
Full tracking verification report with test event telemetry logs
WEEK 02GATE_STATUS: MANDATORY EVALUATION
PR_MIN_PASSING: 75/100Creative Strategy & Testing Frameworks
Core Engineering Topics:
Hook rateHold rateDirect-response copywriting
Required Task Deliverable:
Suite of 6 distinct direct-response ad creatives with test matrix
WEEK 03GATE_STATUS: MANDATORY EVALUATION
PR_MIN_PASSING: 75/100Audience Segmentation & Funnel Setup
Core Engineering Topics:
Lookalike audiencesCustom retargetingExclusions
Required Task Deliverable:
Full 3-stage paid acquisition campaign structure in sandbox
WEEK 04GATE_STATUS: MANDATORY EVALUATION
PR_MIN_PASSING: 75/100Optimization, Scaling & Budget Management
Core Engineering Topics:
ROAS modelingCBO scalingAutomated rules
Required Task Deliverable:
Live campaign performance audit and budget scaling playbook
Competency Attestation Objectives
OUTCOME VERIFICATIONStructure high-converting Meta Ads account architectures (TOF / MOF / BOF funnels)
Design and execute systematic creative testing frameworks across video hooks and ad copies
Implement server-side Conversions API (CAPI) and event deduplication for accurate attribution
Analyze CAC, ROAS, click-through rates (CTR), and conversion rates to scale winning campaigns
Establish automated campaign budget optimization (CBO) and bid cap scaling rules
CODE REVIEW RUBRIC
Senior Staff Review Matrix
Applied strictly to every pull request before sprint credit is granted.
Campaign Architecture & Structure25 pts
Proper segmentation, clean naming conventions, absence of overlap
Creative Quality & Direct Response25 pts
High-impact hooks, benefit-driven messaging, and call-to-action clarity
Tracking & Technical Integrity25 pts
Proper CAPI event configuration and attribution accuracy
Financial & ROAS Analysis25 pts
Accurate unit economics modeling and budget optimization strategy
COMPLETION CREDENTIALS
Certificate Delivery Options
Unlocked automatically upon achieving verified completion of all sprint tasks.
Option A: Verified E-Certificate₹149
Instant high-resolution PDF with verifiable cryptographic QR code and SHA-256 ledger digest.
Option B: Printed Hard Copy Certificate₹499
Premium textured parchment with holographic security seal dispatched to your India mailing address.
Ready to Begin Your Sprint?
Enroll today to receive your official offer letter and start working on Phase 01 tasks.